To Aboriginal Adventures Canada


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Tom Sewid on IslandTom Sewid Legends SpeakerIn 1989 I would be sent to our peoples abandoned Indian Reserve, on an isolated island on British Columbia’s coast. This site had fallen totem pole remains, and partial standing remains of a traditional big house made of great carved cedar logs. Known as, “Mamalalicolla, Village of the Last Potlatch” many would come to walk through what they perceived as the site of great historical importance. I would walk people through the site sharing our peoples stories and history, but one of the things I made sure of was that I proudly wore attire related to my culture.

Tom Sewid in Tribal RegaliaAlmost two decades would pass with me being the watchman operating my own independent tour operation at this site, but what drew great respect from the thousands that would visit the site was my ability to always present myself with a uniform that depicted proudly my aboriginal culture and heritage. I had found that in doing this it allowed people to see that I was serious about the roll I was fulfilling as their tour guide, while also showing that I was delivering a professional tourism product. By simply going into a closet and picking attire that I would generally use for cultural celebrations' and incorporating their use into a business venture allowed me to enjoy greater recognition for my tourism product by people spreading the word that what I was doing was well worth seeing.

Getting a closer lookBy continuing with this tried and proven theory of the use of a cultural uniform in the commercial boat based bear viewing industry and whale watching allowed me to generate a unique market niche in these very competitive industries. Any way to generate more clientele in seasonal based business ventures is imperative for success, so I cannot emphasis enough that an aboriginal operation should do exactly as I have. One will also find as I did that a certain sense of pride is also gained by one incorporating their ways by the wearing of cultural attire.

Watch my backYes I have worn standard uniforms that seem to be generic throughout eco-tourism ventures of Canada. What I have found when wearing this is a slight lack of interest shown by my clientele when speaking of my aboriginal ways. It seems that I am just a run of the mill tour operator, but I am still showing the professional delivery of the tourism product. As an Indian guide though, I must pass along that when wearing standard guide attire my tips always seemed to decrease as well. Be that as it may, I feel it’s best that my fellow aboriginals know the difference in wearing of different uniforms. It may seem trivial what you wear, but in truth it’s far from that.

Northern Vancouver Island PublicationIn business as a whole, generating a market share is what defines what business fails or succeeds. So when one wears aboriginal attire or uniforms designed with aboriginal images, one generates an inventory of images that can and should be used in advertising, as I have shown with this page. These types of pictures sets your operation out as unique from the masses, and allows you that market niche. You shall also find as I have many times throughout the years, that media is very interested in what you do when you proudly display your aboriginal images backed up with a unique aboriginal product. This type of free advertising in way of images and editorials about your operations will help immensely in ensuring your operations succeed.

Could use some uniformsThroughout the years I have experienced many aboriginal tourism operations, and many times I have felt that it could have been all that much more rewarding if only my Indian guide had worn a uniform that proudly displayed a part of their culture. Unfortunately, we see far too many times aboriginal guides or staff of aboriginal tourism operations displaying modern insignia about sport apparel companies, professional sport teams logos, or other images not related in anyway to what they are promoting as ambassadors to the aboriginal companies they are working for. One needs to know that the tourists that come to our lands are very eager to experience our ways, and a big part of it is how we present ourselves just by the simple act of what we wear. Yes we want to show we are assimilated in this modern world, but by being in the tourism industry, we are in a sense in show business as well.

Logo on shirt and capI have designed this page so that one can work with the companies that are already out there that specialize in making of uniforms or supplying apparel that incorporates logos into different aspects that your staff clothing will wear. You need not have to wear your aboriginal ceremonial clothing, for one can have modern clothes incorporated with your aboriginal logos, insignia, or cultural images. Aboriginal Adventures Canada is committed to trying to have more companies come aboard my operations, so that with a simple click of the mouse, one can see what is available, but most of all be able to directly communicate with the operations that can supply your clothing needs for your tourism operations.